Attendance was a reported 12,500 beer enthusiasts, local trade, and media. Now in its eighth year, LCBF is one of the U.K.’s premier craft beer festivals with the mission to celebrate the creativity, diversity, and dynamism of modern craft beer culture. The EDP continued marketing activity into August with its first-ever presence at the London Craft Beer Festival (LCBF). EDP member brewery representatives participated virtually during each session to present their beers and allowed for direct engagement with the enthusiastic guests attending each tasting. Lotte led two sold-out tasting sessions for an audience of 120 consumers, trade, and media attending the festival. Shortly after the MCBF, Lotte returned to London to participate in BrewLDN, a popular beer, music, and street food festival. In July, Lotte represented the EDP and its members at the inaugural Manchester Craft Beer Festival (MCBF), where the American craft beer booth was a highlight and 26 EDP members were featured to the sold-out audience of 10,000 beer enthusiasts over two days. These events showcased the quality, variety, and innovation of American craft beer and provided a forum for new and existing export opportunities for EDP members.
#Edp screenshots series
With the EDP’s American Craft Beer Ambassador to Europe, Lotte Peplow, stationed in London, the program was able to participate in a series of consumer and trade-oriented marketing activities. Summer Beer Festivalsīeer festivals returned to the EDP calendar this summer despite restrictions limiting international travel. 2021 London Craft Beer Festival EDP Members Stand Out at U.K. These additional resources will allow the EDP to look at deepening specific activities and at new activities in new or existing target markets. Together with other funding from the Agricultural Trade Promotion Program and Emerging Markets Program, the EDP will enter 2022 with more than $1.3 million, its largest grant budget on record. This significant increase reflects continued strong support from the USDA for the EDP and American craft beer’s successes internationally.
The Brewers Association (BA) Export Development Program (EDP) has been awarded $929,048 from the USDA’s Market Access Program for the 2022 program year, a 32% increase in funding from the previous year. USDA Awards Increased Funding for BA Export Development Program
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